Last month, SHV Energy’s Brazilian subsidiary, Supergasbras, launched Super Outubro, an ambitious campaign to promote its digital ordering platform, Pedir Gás. The campaign showcased the app and other digital ordering channels through a live commerce event on Instagram, hosted by popular TV personality Fabiana Karla. During the live session, Karla highlighted the convenience and simplicity of ordering LPG digitally, introducing exclusive offers for cylinder purchases and special discounts on partner products. In addition to the live event, Supergasbras commissioned and shared a creative series of videos staring influencers in different regions in Brazil in order to ensure engagement and relevance across the country.
Relaunched as Pedir Gás in April 2023, the digital platform is part of Supergasbras’s ongoing innovation strategy giving customers a seamless, modern experience when ordering LPG cylinders. Features includes order scheduling, real-time delivery tracking, and access to order history. In addition to the app, customers can place orders through WhatsApp, Facebook Messenger, and the Supergasbras website, adding further flexibility and a range of options when making or reordering gas purchases. In a market where in-person LPG sales are common, the Pedir Gás platform gives customers the option of a multi-channel experience, making it easy to order cylinders anytime and anywhere.
The platform also helps Supergasbras deliver a consistent brand experience across Brazil. Thanks to a network of mapped, regional distribution partners which are connected to the platform and able to fulfil orders, the Pedir Gás app and platform can be used by customers across the country, whether in urban or rural areas. This ensures reliable and efficient delivery, connecting each customer to the nearest distribution partner.
“With the Super Outubro campaign, we aimed to show how Pedir Gás can transform people’s lives by bringing convenience and technology into their daily routines,” said Estevão Paiva, Communications and Marketing Manager at Supergasbras. “It’s through initiatives like this that we can highlight not only the immediate benefits of our digital platform but also demonstrate how Supergasbras is committed to advancing energy accessibility through digital innovation.”
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